Rosie Mae is deeply personal and meaningful.

Rosie comes from my childhood nickname and is also inspired by my middle name, Rose, which I’ve always loved.

Mae honors my little sister, Josie—her nickname growing up was Josie Mae. She’s not only a HUGE support behind the scenes but also in front of the camera, my best friend, and my right hand. Together, we curate collections that complement each other, making every piece feel thoughtfully chosen for you.

For years, Gianna knew the struggle of having “a closet full of clothes but nothing to wear.” Outfits felt complicated, overwhelming, and never quite right. She dreamed of simple, effortless pieces that could be worn and styled with ease — clothes that instantly make you feel put together.

But she also wanted to build something more meaningful: a brand that takes the stress out of getting dressed and makes every girl feel confident, comfortable, and stylish in her everyday life.